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Your Goals. Your Gear

Train Smarter
Train Smarter
Recover Faster
Recover Faster
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Ride Further
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Feel Better Everyday
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Fitness Wearables

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Smart Wellness Devices

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Bestsellers

Sale A person wearing a green sports bra and black heart rate monitor chest strap, standing near a palm tree in a sunny location. Polar Heart Rate Monitor with black band and the Polar logo on the front
Polar H10 Heart Rate Monitor, Black
£86.50 £79.99
Sale Polar Verity Sense Heart Rate Sensor Black heart rate monitor chest strap with Polar logo on a white background
Polar Verity Sense Heart Rate Sensor
£99.00 £76.99
Available in 2 colors
Sold out GoPro HERO 13 Black Specialty Bundle GoPro HERO 13 Black Specialty Bundle contents displayed, including the camera, accessories, and a carrying case.
GoPro HERO 13 Black Specialty Bundle
£399.99 £319.99
Sale GoPro HERO GoPro HERO camera shown from the front with the brand logo visible.
GoPro HERO
£199.99 £169.99
Smartwatch with battery life display on a light green background Black smartwatch with a digital display on a white background
Coros Pace 4 GPS Sport Watch
£229.00
Available in 2 colors
Shokz OpenSwim Pro Earphones Orange and gray SHOKZ headphones on a gray background
Shokz OpenSwim Pro Earphones
£159.00
Available in 2 colors
Coros Pace 3 GPS Sport Watch A person's wrist wearing a pink Coros Pace 3 GPS sport watch, displaying a screen with a fitness app open.
Coros Pace 3 GPS Sport Watch
From £189.00
Available in 4 colors
Person tying a shoe with a watch on their wrist, outdoors. Black smartwatch with digital display on a white background
Coros Apex 4 GPS Outdoor Watch
From £389.00
Available in 2 colors
Sale Echelon Stride-6 Auto-Fold Connected Treadmill - North Sports Group Echelon Stride-6 Auto-Fold Connected Treadmill - North Sports Group
Echelon Stride-6 Auto-Fold Connected Treadmill
£1,299.00 £1,099.00
Sale Echelon Stride-8s Treadmill - North Sports Group Echelon Stride-8s Treadmill - North Sports Group
Echelon Stride-8s Treadmill
£2,499.00 £1,899.00
Sale LifeSpan TX6-GlowUp Walking Treadmill Pad Black treadmill with remote control on a gray background
LifeSpan TX6-GlowUp Walking Treadmill Pad
£1,119.00 £1,099.00
Available in 2 colors
Sale Echelon Stride 20 Sport Treadmill - North Sports Group Treadmill with 'Echelon' branding on a white background
Echelon Stride 20 Sport Folding Treadmill
£699.00 £499.00
Sale Echelon Stride-6s Auto-Fold Treadmill Echelon Stride-6s Treadmill - North Sports Group
Echelon Stride-6s Auto-Fold Treadmill
£1,499.00 £1,299.00
LifeSpan TR4000iC Fitness Treadmill LifeSpan TR4000iC Fitness Treadmill
LifeSpan TR4000iC Fitness Treadmill
£1,549.00
Sold out Bodytone Curved Home Treadmill Black treadmill with handlebar on a white background
Bodytone Curved Home Treadmill
£749.00
Sold out Bodytone Active Run 600 Smart Treadmill Black treadmill with 'Runtastic' branding on a white background
Bodytone Active Run 600 Smart Treadmill
£1,199.00
Sale A person wearing a green sports bra and black heart rate monitor chest strap, standing near a palm tree in a sunny location. Polar Heart Rate Monitor with black band and the Polar logo on the front
Polar H10 Heart Rate Monitor, Black
£86.50 £79.99
Sale Polar Verity Sense Heart Rate Sensor Black heart rate monitor chest strap with Polar logo on a white background
Polar Verity Sense Heart Rate Sensor
£99.00 £76.99
Available in 2 colors
Coros Heart Rate Monitor An image of a person jogging wearing a red top and black shorts, with a white heart rate monitor band on their left wrist.
Coros Heart Rate Monitor
£69.00
Available in 3 colors
Sold out 4iiii Viiiiva Heart Rate Monitor - North Sports Group 4iiii Viiiiva Heart Rate Monitor - North Sports Group
4iiii Viiiiva Heart Rate Monitor
£65.00
Polar H9 Heart Rate Sensor Black and gray heart rate monitor with Polar logo on a light gray background
Polar H9 Heart Rate Sensor
From £56.00
Sold out Polar OH1+ Optical Heart Rate Sensor Black camera lens with green accents on a light gray background
Polar OH1+ Optical Heart Rate Sensor
£49.99
Sold out Black heart rate monitor chest strap with Polar logo on a white background Polar fitness device components including a case, strap, and packaging on a white background
Polar Verity Sense Multi-Kit Bundle
£799.00
Polar H9 10-Kit Heart Rate Sensor Bundle Polar heart rate monitor components including straps and case on a white background
Polar H9 10-Kit Heart Rate Sensor Bundle
£499.00
Sale Amcargobikes Deluxe Electric Cargo Tricycle Black - North Sports Group Black cargo bike with a large storage box grey studio background
Amcargobikes Deluxe Electric Cargo Bike, Black
£2,299.00 From £1,899.00
Sale Amcargobikes Premium Electric Cargo Tricycle Amcargobikes Premium Electric Cargo Tricycle - North Sports Group
Amcargobikes Premium Electric Cargo Tricycle
£2,885.00 From £1,749.00
A blue Huffy Korros 26" Mountain Bike with green accents, displayed in a park setting with fall foliage in the background. Blue children's bicycle with green accents on a gray background
Huffy Korros 26" Mountain Bike
£269.00
Sale Juicy Bike Roller Electric Bike Orange bicycle on a gray background
Juicy Bike Roller Electric Bike
£1,569.00 From £869.00
Available in 2 colors
Sale Revom C1 2.3 Electric Cargo Bike Revom 2.3 Electric Cargo Bike, Blue North Sports Group
Revom C1 2.3 Electric Cargo Bike
£2,499.00 £2,199.00
Available in 3 colors
Ridgeback Scoot XL Kids Balance Bike A red Ridgeback Scoot XL balance bike with 14-inch wheels, black handlebars, and a rear V-brake.
Ridgeback Scoot XL Kids Balance Bike
£129.99
Available in 7 colors
Black bicycle with a wicker basket parked against a brick wall. Black bicycle with a brown basket on a white background
Dawes Classic Heritage Bike
£299.00
A vintage-style Dawes Cambridge Heritage bike with a high-quality rattan basket, displayed on a cobblestone street with pink flowers in the background. Brown bicycle with a basket on a white background
Dawes Cambridge Heritage Bike
£349.00
Available in 2 colors

Curated Bundles

Smart picks, proven results — elevate your training with our bundles.

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Elevate your pulse
Fuel your everyday performance
Move with purpose
Elevate your pulse
Fuel your everyday performance
Move with purpose
Elevate your pulse
Fuel your everyday performance
Move with purpose

Latest Arrivals

Shop New Arrivals
Smartwatch with battery life display on a light green background Black smartwatch with a digital display on a white background
Coros Pace 4 GPS Sport Watch
£229.00
Available in 2 colors
Sale Airofit PRO 2.0 White and black bike light with 'IN' and 'OUT' labels on a white background
Airofit PRO 2.0
£299.00 £249.00
Sale Hyperice Venom 2 Back Heat Therapy Black electronic device with components on a gray background
Hyperice Venom 2 Back Heat Therapy
£249.00 £219.00
Sale A black 4iiii Dura-Ace 9200 Precision 3.0 power meter for bicycles.
4iiii Dura-Ace 9200 Precision 3.0+ Power Meter
£499.00 £449.00

North Pulse

Your performance companion. Explore expert-led guidance, training insight, and smart wellness knowledge.

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Training Smarter: Why Performance in 2026 Looks Different
Training Smarter: Why Performance in 2026 Looks Different
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A Beginner’s Buying Guide: What Fitness Tech You Actually Need (and What You Don’t)
A Beginner’s Buying Guide: What Fitness Tech You Actually Need (and What You Don’t)
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The Athlete Mindset: How To Build Consistency & Long-Term Progress
The Athlete Mindset: How To Build Consistency & Long-Term Progress
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All You Need To Know About Road Bikes
All You Need To Know About Road Bikes
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North Standard

Evidence → Expert → Athlete → Support

How we choose our gear. Every product meets the North Standard.

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Evidence-Led Discovery

We shortlist products with credible research, real-world performance data, and proven use in sport.

Expert Review

Screened by our Sports Scientist / Coach network for effectiveness, safety, and fit for training goals.

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Athlete Testing

Tried by real athletes (and our team) in the wild: accuracy, comfort, durability, battery, app UX.

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Value & Support Check

Fair UK pricing, warranty clarity, spares/accessories availability, and set-up guidance from us.

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Free delivery over £50 to mainland UK

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30 days returns policy